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From Microsoft, Boeing, and Texas Instruments to Disney, Eli Lilly, and General Motors this book presents discussions by senior management from more than fifty world-class companies on best practices for successful project management implementation. Brand new material includes coverage of project portfolio management, best practices in project risk management, project management multinational cultures and cultural failures, integrated project teams, and virtual project teams.
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BENEFITS
Despite a plethora of agile literature, no text has addressed the intricacies of managing projects with agility - - until now!
° Addresses the leading non-published aspect of agile methods: project management
° Part of The Agile Software Development Series from Addison-Wesley
° Contains a handy set of agile tools and instruction on bridging the gap from traditional software project management
TABLE OF CONTENTS
Preface.
Introduction.
1. The Agile Revolution.
2. Guiding Principles: Customers and Products.
3. Guiding Principles: Leadership-Collaboration Management.
4. An Agile Project Management Model.
5. The Envision Phase.
6: The Speculate Phase.
7. The Explore Phase.
8. The Adapt and Close Phases.
9. Building Large Adaptive Teams.
10. Reliable Innovation.
Bibliography.
Index.PREFACE
When the Manifesto for Agile Software Development (www.agilealliance.org) was written in spring 2001, it launched a movement?a movement that has raced through the software development community; generated controversy and debate; connected with related movements in manufacturing, construction, and aerospace; and been extended into project management.
The essence of this movement, whether in new product development, new service offerings, software applications, or project management, rests on two foundational goals: delivering innovative products to customers (particularly in highly uncertain situations) and creating working environments in which people look forward to coming to work each day.
Innovation continues to drive economic success for countries, industries, and individual companies. While the rates of innovation in information technology in the last decade may have declined from prodigious to merely lofty, innovation in areas such as biotechnology and nanotechnology is picking up any slack.
New technologies such as combinatorial chemistry and sophisticated computer simulation are fundamentally altering the innovation process itself. When these technologies are applied to the innovation process, the cost of iteration can be driven down dramatically, enabling exploratory and experimental processes to be both more effective and less costly than serial, specification-based processes. When it takes a pharmaceutical company months to develop a chemical compound and test it, errors are costly and careful laboratory design becomes the norm. When combinatorial chemistry can create hundreds, if not thousands, of compounds in a day and sophisticated instruments can test them in a few more days, careful specification and design can be less effective and more costly than careful experimentation. This same dynamic is at work in the automotive, integrated circuit, software, and pharmaceutical industries. It will soon be at work in your industry.
But taking advantage of these new innovation technologies has proved tricky. When exploration processes replace prescriptive processes, people have to change. For the chemist who now manages the experimental compounding process rather than designing compounds himself, and the manager who has to deal with hundreds of experiments rather than a detailed, prescriptive plan, new project management and organizational processes are required. Even when these technologies and processes are lower cost and higher performance than their predecessors, the transformation often proves difficult.
Experimentation matters, as the title of Harvard Business School professor Stefan Thomke?s recent book exclaims (Thomke 2003), but many project managers are still mired in a prescriptive, conformance-to-plan mentality that eschews that very experimentation.
Project management, at least that sector of project management dealing with new product development, needs to be transformed, but to what? It needs to be transformed to move faster, be more flexible, and be aggressively customer responsive. Agile Project Management (APM) and agile product development answer this transformational need. APM brings together a set of principles and practices that enables project managers to catch up with the realities of modern product development.
The target audience for this book is project managers, those hearty individuals who shepherd teams through the exciting but often messy process of turning visions into products?be they cell phones or medical electronic instruments. APM rejects the view of project managers as functionaries who merely comply with the bureaucratic demands of schedules and budgets and replaces it with one in which they are intimately involved in helping teams deliver products. Agile project managers focus on products and people, not paperwork.
There are four broad topics covered in Agile Project Management: opportunity, principles, framework, and practices. The opportunity lies in creating innovative products and services?things that are new, different, and creative. These are products that can?t be defined completely in the beginning but evolve over time through experimentation, exploration, and adaptation.
The principles of APM revolve around creating both adaptive products that are easy and less expensive to change and adaptive project teams that can respond rapidly to changes in their project?s ecosystem. The framework is a set of high-level processes, or phases?Envision, Speculate, Explore, Adapt, and Close?that support exploration and experimentation and deliver results reliably, even in the face of constant change, uncertainty, and ambiguity. Finally, the practices?from developing a product vision box to getting the right people ?provide actionable ways in which project teams can deliver results.
At its core, APM focuses on customers, products, and people?delivering value to customers, building adaptable products, and engaging talented people in collaborative work.
Jim Highsmith
January 2004
Flagstaff, ArizonaABOUT THE AUTHORS
JIM HIGHSMITH is Director, Agile Project Management Practice, and Fellow, Business Technology Council at Cutter Consortium. He is also a Member of the Software Development Productivity Council, Flashline, Inc. Highsmith authored Adaptive Software Development, which won the prestigious Jolt award for excellence, and Agile Software Development Ecosystems (Addison Wesley). A recognized leader in the Agile movement, he co-authored the Agile Manifesto and co-founded the Agile Alliance.
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A complete guide to piloting a software project to success-on time and within budget This book provides novice software project managers, software developers, and anyone delivering reusable software with strategies for mastering the basics of directing a software project. Well-known management consultant Marsha Lewin uses a been there, done that approach designed to solve on-the-job problems quickly and efficiently. Learn how to get a project in motion immediately in the first chapter's quick start tutorial. This comprehensive overview outlines the ins and outs of software project management, including the expectations for a project manager, defining the project, satisfying critical needs, and leading and monitoring your team. These aspects of managing small- to medium-sized project types are detailed in the same lively, colloquial style that demystifies the complexities of the discipline. The author equips you with the tools to concurrently satisfy the triple constraints of schedule, budget, and quality within the context of risk management, and highlights potential pitfalls and their solutions to assure repeated success. To help you get under way and stay ahead, supplemental, ready-to-use forms, formats, and checklists are included, along with information on: ? Use of resources, including people and budget, the quality of software developed, and the costs and risks ? Political and technical issues affecting project success ? Risk management methodology ? Shaping yourself as a leader ? Software development methodologies, from traditional life cycle to prototyping, and how they relate to software project management ? Testing and its role inproject management Dozens of real-world examples and diagrams, together with a comprehensive bibliography and glossary, render Better Software Project Management a crucial resource for anyone responsible for keeping software projects within budget and on schedule.
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Praise for Communicating Project Management The Integrated Vocabulary of Project Management and Systems Engineering " I have long felt that communication should receive more profound attention in the project management literature. Indeed, as the authors stated in their earlier book Visualizing Project Management, ‘ To succeed at project management, you first have to communicate clearly.’ This new book will be a valuable addition to the library of any practitioner working in, or contemplating working in, the systems and software engineering project application area. The authors must be congratulated on filling a long outstanding need." – Max Wideman, FCSCE, FEIC, FICE, PMI Fellow and Past President " Communicating Project Management is an excellent resource for all engineers and program managers. In addition to the hundreds of helpful definitions, it provides a wonderful overview of the problems associated with communication, highlighting those human characteristics that often hinder a project’ s success. The authors also explore the seldom discussed but critical concept of control gates, which unites systems engineering and project management. This book discussion should spur further study of decision-making and communications with respect to control gates. A welcome resource!" – Dr. Dennis Buede, Director of Graduate Systems Engineering Programs at the Stevens Institute of Technology " At last, a book that will tear down th silos between project managers, systems engineers, and finance professionals! Communicating Project Management is a perfect point of departure for clearing up miscommunication. It should be assignedreading for everyone involved in project work– before launch– to have a shared vision of what’ s to be accomplished." – Bernard G. Morais, Cofounder of INCOSE and President of Synergistic Applications, Inc. For more information and the latest updates, visit the authors at www.CSM.com
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Applies generally accepted project management tools to corporate event planning.
- Offers unique, focused coverage dedicated completely to corporate events.
- Includes case studies from North and South America, Europe, and the Asian-Pacific area.
- Features an accompanying Web site with value-added tools, forms, and checklists.
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Designed around numerous case studies, this manual drives home the importance of front-end customer involvement for project managers and engineers. Introducing the idea of initial customer-management, the guide teaches how to reorganize your project to improve efficency and quality.
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Up-to-date solutions to critical issues facing project managers on the jo The skillful blend of conceptual basics and hands-on practice that made Field Guide to Project Management a cornerstone resource in the field is now completely updated in a new Second Edition.One of the best-known authorities on project management, David Cleland developed this new edition for professionals who need a dependable, on-the-job resource to answer questions and solve problems as they arise. Field Guide to Project Management, Second Edition is unmatched in its wealth of reliable information on project management systems and its concise and accessible format, also making it the perfect volume to read cover to cover for a unique, up-to-date survey of the field.Every aspect of project management is addressed with practical explanations and advice by a who’ s-who roster of expert authors who cover planning techniques, concepts, paradigms, processes, tools, and techniques. A relevant book across all professional levels and industries, this Second Edition covers the areas of project management that are critical to successful implementation, as defined by the Project Management Institute (PMI).This revised edition includes new material on: The strategic context of projectsProject leadershipEffective project information systemsBuilding the project statement of workProject management softwareBuilding high-performance teamsProject selection and useProject management maturityImplementing earned valueMaintaining project oversightProject management systems are a primary means of dealing withorganizational change and execution of enterprise strategies across a wide range of applications, such as construction management, benchmarking, competitive analysis, crisis management, new business development, quality management, and self-directed production teams. Now more than ever, Field Guide to Project Management, Second Edition is a must-own volume for project managers, product developers, team leaders, and executive personnel in all industries.
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This comprehensive workbook and study guide is the ideal complement to the bestselling Financial Management and Analysis, Second Edition the definitive guide to the fundamentals of financial management and analysis.Financial Management and Analysis Workbook, Second Edition allows you to self-test your financial knowledge before putting it to work in real-world situations. Filled with practical examples, this Workbook: Tests your comprehension and calculation skills with short-answer questions and problems that help you practice applying the principles in the actual bookCovers everything from the mathematics of finance, financial statements, and the fundamentals of valuation to capital budgeting, financing options, and international financial managementWalks you through the corresponding text, chapter by chapter, and provides fill-in-the-blank sections to reinforce the concepts and key vocabularyAlong with a complete answer key, this Workbook also covers such essentials as securities and markets, financial institutions and the cost of money, risk and return, managing working capital, structured finance, equipment leasing, and project financing. Whether you need to hone your financial skills or just want a better understanding of the numerous tools and applications of financial management and analysis, this Workbook will help you get on track.
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A STEP-BY-STEP GUIDE TO HELP YOU MANAGE ANY PROJECT Getting Started in Project Management Whether working on an international project for a Fortune 500 company or organizing a family reunion, project management is essential to ensure timely and efficient completion of any project. Using their CORE Project Management™ methodology (Collaborative, Open architecture, Results-oriented, Easy-to-use), management consultants Paula Martin and Karen Tate provide a solid foundation for anyone looking to learn or enhance their project management skills.
This easy-to-follow and highly accessible guide introduces the four phases of project management– project initiation, planning, execution, and closeout– and what it takes to successfully complete each phase. Besides outlining the project management process, this book teaches you how to utilize the tools that drive it. From using an issue list for planning to creating an effective project team, Getting Started in Project Management provides prove methods for executing any project that comes your way.
Quickly learn:
- The seven keys to project management success
- Different approaches to the process: directive or participatory project management
- How to assess risk and avoid pitfalls by identifying them early on
- Scheduling and budgeting techniques that will keep your project on time and on the money
- Project management is a valuable component of both professional and personal life.
Take this opportunity to improve your skill set with guidance from the most respected individuals in the field.
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This book is written with the IT professional in mind. It provides a clear, concise system for managing IT projects, regardless of the size or complexity of the project. It avoids the jargon and complexity of traditional project management (PM) books. Instead, it provides a unique approach to IT project management, combining strategic business concepts (project ROI, strategic alignment, etc.) with the very practical, step-by-step instructions for developing and managing a successful IT project. Its short enough to be easily read and used but long enough to be comprehensive in the right places.
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Essential information on how to provide a clear, concise system for managing IT projects, regardless of the size or complexity of the project
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As IT jobs are outsourced, there is a growing demand for project managers to manage outsourced IT projects
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Companion Web site for the book provides dozens of working templates to help readers manage their own IT projects.
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Complete IT projects on time, stay within budget, and prepare for CompTIA's IT Project+ certification exam Get expert advice on planning and steering a successful IT project using PMBOK-driven principles. Expert author and PMI certified Project Management Professional, Joseph Phillips, walks you through each step of the IT project management process, and shares critical strategies that engender smoothly-run, on-time, and within-budget projects. Find the best path to initiate a project, uncover techniques for project planning, focus your managing skills on picking the most qualified team members, and discover ways to deal with management. Then, establish communication channels and realistic timetables and learn how to track financial obligations. These concepts are also illustrated through interviews with leading IT project managers. The bonus CD-ROM includes an IT Project+ simulated certification test which, along with the in-depth exam information covered in the “Inside the Exam” chapter sections, and the end-of-chapter exercises and quizzes, prepares you for the new CompTIA IT Project+ certification exam. Define a project goal and create the project charter Create a feasibility plan and establish a priority list Determine strategy and obtain budget dollars Work with management and define their role Determine project expensesincluding estimated required hours Organize a project teamassess internal skills as well as utilize external resources Delegate responsibilities and manage project schedules Resolve disagreementsas well as address delays and budget increases Track progress and implement quality testing Maintain leadership and keep your team focused Covers all exam objectives for CompTIA’s IT Project+ Certification CD-ROM includes IT Project+ simulated exam, and project management worksheets and templates Joseph Phillips, PMP, MCSE, MCT, CTT+, A+, Network+, IT Project+, is the Director of Education for Project Seminars, a project management training company. He has successfully implemented projects for pharmaceutical, banking, manufacturing, insurance, and other industries. Phillips has also taught PMP exam prep courses and given risk management and IT project management seminars for Fortune 500 companies, the US military, not-for-profit agencies, and universities.
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How to successfully manage any project while eliminating bureaucracy and red tape The project-driven approach has proven its value, leading to spectacular results--projects delivered faster and at a more reasonable cost than ever before. Problem is, the project management process used for large projects is too cumbersome and bureaucratic for the projects most of us face, and is often more complex and costly than the problems it is designed to solve. Sound familiar? Just Enough Project Management integrates today's most effective project management information and tools into a uniquely straightforward process for managing small to medium sized projects. This valuable and timesaving manual will provide you with: A versatile four-step process to initiate, plan, control, and close your next project Customizable templates to help you get projects up and running with a minimum of wasted effort Tips, techniques, and war stories from the front lines of contemporary project management The fundamental goal of project management is to produce the desired results, on time and on budget. Let Just Enough Project Management show you how to get back to that goal and manage projects that successfully transform your objectives into immediate bottom-line results, instead of simply creating more projects
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In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands on his classic book to provide an accessible introduction to the field of project management. Drawing on more than twenty-five years of consulting and training experience, Frame's most current edition of his landmark book includes a wealth of new topics, including: Managing virtual teams The evolving concept of the project manager's role Comanaged project teams The project office Project portfolios Web-based project management International project management
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Once the domain of engineers, project management has become a staple of the modern company, whether the goal is to produce goods, spreadsheets, or ideas. The guide for new managers is geared toward practical advice, addressing what it calls the two essential aspects of the subject: the techniques of project management (design, planning, execution) and the team-specific issues that will affect a project's success. Appendices contain project management worksheets and checklists and a guide to running effective meetings. Annotation 2004 Book News, Inc., Portland, OR (booknews.com)
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Gain the competitive advantage with innovative management strategies for the new millennium! Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant. Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.
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Each project has its own restraints of time, cost and resources and must also be seen in terms of its effect on other projects and resources. If programme management takes place in the normal three-dimensional world, then project management takes place in a flat two-dimensional world.;Programme management is the coordinated management of a portfolio of projects, all drawing on the same resource. In practice, that is what goes on in most organizations running a number of projects simultaneously, from government departments to computer software houses and engineering firms. Such organizations may have a good grasp of running projects using the existing project management techniques but now need to know how to plan each individual project so that all projects are planned and resourced appropriately.;This work provides a companion to Geoff Reiss's "Project Management Demystified" and presents the techniques of multi-project management in a lively, approachable manner. It covers budgets, cost control, planning problems and matrix management formulae. Drawing on a wide range of case histories and lively examples, it tackles organizational issues and the multi-project conflicts that often arise.;It offers guidance for managers, project managers and consultants in a wide range of industries and services, on how to become organized enough to manage multiple projects. This book should be of interest to project managers in all industries and services; and management consultants.
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This text reviews the steps in organizing and managing projects. It includes planning, coordination of personnel, procurement of goods and services, timing, use of project management tools and project management software programs.
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Project Management You've been given a project to manage--now what? Project Management provides you with twenty-four lessons detailing the fundamental skills of successful project management. From understanding the project manager's role to working within budgets and leading a team to understanding and becoming comfortable with the basic tools of project analysis, this latest addition to the popular McGraw-Hill Professional Education Series will show you how to:
- Motivate your team
- Develop a configuration plan
- Perform financial analyses
- Quantify and analyze risks
- Manage communication channels
- Maximize learning
- Document goals and achievements
Perform a successful and seamless hand-off Effective project management isn't easy. The payoff, however, is huge, both for your organization and your career. Project Management will give you the essential foundation knowledge you need to become a high-performing, well-regarded, and--in all likelihood--well-rewarded project manager.
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LEARN PROJECT MANAGEMENT ON TIME AND UNDER BUDGET!Project Management Demystified is valuable for both the novice project manager and the experienced. For the novice, it is a great way to understand PM basics in an easy-to-understand and practical way. Personalized stories demonstrate both what to do and what not to do. Experienced project managers will find 'gems' spread throughout the text to take away to improve their results. Lee Krevat, IT Director, Business Strategic Alignment, Sempra Energy (A Fortune 500 company) Mr. Kemp truly demystifies project management, connecting the how and the why. Students and managers alike will gain both skills and confidence. Malcolm Ryder, Principal and Chief Strategy Officer, Renovance, L.L.P. (An IT management consulting firm) Written in straightforward language, Project Management Demystified will help you gain instant expertise in project management even if you have no previous formal training in executive skills. The author, who has trained thousands of first-time managers and team leaders, uses a host of powerful techniques to help you soak up what you really need to know. With Project Management Demystified you master the subject one simple step at a time at your own speed. Unlike most books on project management, general principles are presented firstand the details follow. In order to make the learning process clear, simple, and useful, Project Management Demystified offers questions at the end of each chapter to pinpoint weaknesses, and case studies throughout the book to reinforce the entire process of project management. This unique, self-teaching guide shows you how to:
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Transform a good idea into a smooth-flowing project
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Ensure project delivery with the Six Keys to Success
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Turn disorganized to-do lists into effective action plans
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Master people-management and team-building skills
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Analyze design, development, budgeting, and scheduling
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Calm the "storm period" the transition to production
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Bring your project in on time and under budget
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Gain practical management skills you can use again and again
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Build your "Project for Learning" and use reviews to retain information
And much, much more! If you're looking for mastery of essential PM skills, let Project Management Demystified be your shortcut !
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The challenge of managing projects is to combine the technology of the future with lessons from the past. In the Third Edition of Project Management for the 21st Century, noted authors Bennet Lientz and Kathryn Rea provide a modern, proven approach to project management. Properly applied without massive administrative overhead, project management can supply structure, focus, and control to drive work to success.Third Edition revisions include: 35% new material; three new chapters on risk management, international and multinational projects, project culture; entire text rewritten to take advantage of the Web and Internet tools; new appendix covering web sites; additional materials on what to do next; more feedback from readers and lessons learned.
Key Features
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Each chapter contains guidelines and steps to take next
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Common modern project examples are included across chapters
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Modern and historical examples are provided
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Return on Investment (ROI) remains one of the most challenging and intriguing issues facing human resource development and performance improvement professionals. Drawing on their expertise in developing and implementing ROI programs in human performance and training, Jack J. Phillips, Ph.D., Timothy W. Bothell and G. Lynn Snead demonstrate how you can effectively apply ROI to project management.
Today, almost every industry requires employees to manage multiple projects with competing priorities, critical deadlines, and unexpected interruptionsrendering everyone a project manager in some respect. Most employees feel the pressure of juggling any number of key projects simultaneously. Organizations have responded by investing large amounts of both time and money to improve project management, and most strive to justify the efforts and resources dedicated to improving this goal.
'The Project Management Scorecard' is a welcome relief for anyone managing a project or multiple projects, as well as the trainers, human resource development staff, or supervisors charged with measuring, evaluating, and managing project managers.
Project Management is one of the hottest topics in business management today, affecting nearly every individual in any organization across the globe. Let three HRD experts show you how to apply the hugely popular ROI process to the key organizational issue of successful project management including:
* Project management issues and challenges
* Measuring reaction and satisfaction
* How to calculate and interpret ROI
* Capturing business impact data
* Measuring skill and knowledge changes during the project
* Monitoring the true costs of the project solution
* Converting business measure to monetary values
* Forecasting ROI
The authors' step-by-step approach allows you to begin the ROI process immediately. Start measuring the success of your project management results today.
Three HRD experts show how to apply the hugely popular ROI process to the key organizational issue of successful project management.
Project Management is one of the hottest topics in business management today, affecting nearly every individual in any organization across the globe.
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Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager. This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management. Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.
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The fourth edition of CIMA's Official Study Systems is published by Elsevier on behalf of CIMA. Key sections of the 2004 Study Systems are again written by examiners so each text fully reflects what could be tested in the exam. Updated to incorporate legislative and syllabus changes, the 2004 Study Systems provide complete study material for the May and November 2004 exams. The new edition maintains the popular loose-leaf format and contains topic summaries and recommended reading articles from a range of journals. CIMA's Study Systems are the only books with past papers and examiners answers. Nov 2002 and May 2003 Q&As are included in this edition.
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The official study systems are the only study materials endorsed by CIMA
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Key sections written by examiners for the most accurate, up-to-date guidance towards exam success
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Complete integrated package incorporating syllabus guidance, full text, recommended articles, revision guides and extensive question practice including November 2002 and May 2003 question papers and examiners answers
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A Project Management Institute (PMI)-certified trainer/consultant offers a user-friendly guide to the best project management practices of the Fortune 500 companies and their consultants. Kemp covers the basics from selecting a project to annual strategic planning. To underscore his point that anyone can learn project management, he includes a case study of high school students making a movie. The guide includes a PMI glossary of terms but does not list further reading. The enclosed CD-ROM provides worksheets, graphs, and customizable forms. Annotation 2006 Book News, Inc., Portland, OR (booknews.com)
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Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.
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Includes insider tips from the perspective of the world's leading Web developers.
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Focuses on project management as it relates to e-commerce.
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Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
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Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
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Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.
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This text offers a simple twist on the effective managerial technique - project management. It shows readers how to harness this discipline, make it an organizational philosophy, use it on a company-wide basis, and send their companies to the top of the business world.
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